Since its launch in 1945 by Girdharilal Pareek, Bharatiya Jalpan has been serving Mithai, Namkeen and Mewa of the highest quality to its satisfied customers. Girdhari Maharaj, as he was lovingly called by his close friends and old customers, had an unstoppable quest for “new and unique”, and this led him to open one of the first, and among the oldest sweet shops in Guwahati. Girdhari Maharaj’s strict affinity towards quality made Bharatiya Jalpan famous in North East India. His “no-compromise” endeavour to serve his customers only the best quality food is exemplified by the fact that even a minor glitch in the quality resulted in the whole stock being thrown away and the entire process restarting, even if it meant that the business was closed for a day and that customers had to wait for the fresh stock or go back.